I have always been scared of stepping out and trying red lipstick. Well.. I decided to take a chance and try it for a change. When I was working with my friend one night, she tried her red lipstick on me and her first reaction was "Wow! You look so hot in red!" I was so flattered by her comment that I decided to buy my own. I went to ULTA over my lunch hour a few days ago and saw the Kate Moss line of lipsticks. Her lipsticks are amazing! It applies on very easily and it lasts for up to 8 hours. It also has a fruity smell to it too! I also love that as small as the collection is, there is a wide range of colors - from a pink nude to a deep dark purple. The colors seem to be true to the color on the tube, which is something I can’t say the same for with Revlon lipsticks and some other drugstore brands. These lipsticks are also quite opaque, so overall the color factor of this line is phenomenal. Another great factor is for the price ($4.99) you get incredible quality, and quite a bit of product, for cheaper than many drugstore brands. The product goes on smoothly and the color is even. I didn't have any problems with caking or fine lines. The staying power was incredible. I applied the lipstick and still a few hours later, it looked as if I had just applied it! This was without a balm, primer, or lip liner. Of course eating and drinking does wear on the product, but that can only be expected. Overall I highly recommend this lipstick line. Now I am dying to try more colors!!